BREAKNECK RESPECT

The Hollywood Reporter notes that studios are starting to spend their Latino marketing dollar$ more wisely. Although the article cites MTV3 (Latino) as up and running, I found no presence on the web. We'll be watching closely to see increased production value might mean for UL (urban latino) entertainment.

Business Week suggests that SiTV is biting away at Mun2 early lead, at as measured by ad revenue. Which network do you feel?


More Latin Hip Hop schtick, but are they shmucks? You decide.

Jabari Asim asks if African-Americans and Latinos can get along? The obvious questions is, how big is the blunt?

What's beef?

that is this

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testing a blessing

Is this really raw?

More Of The Same

...and i told you we wont stop

As ray-gay-tone continues to develop as a genre, look for this cat to do it big--uh, REAL BIG!

Is it too much for me to suggest that American Culture is fixated on that Fat, Brown Rapper?

Kid Frost, Big Pun, Fat JOE---really, doe.

Check this: a Hip Hop High School?

Contest for urban Latino Musicians...unhusk your corn now.

Next To Flex

If you were to ask me who was next to flex on the latino urban tip, my odds are on the homies over at www.machetemusic.com

The label was founded by Toi of Control Machete and his crew has seemed to secured a deal through Universal. This means they will have the resources necessary to take their music to the masses---whether you like it (it being the music) or not. Wan't proof?

What's interesting about their label is that they are bigging up both raygay and hip hop, albeit only in Espanol. But if their website has an English option, does this mean that they will expand to English language projects as well? If so, the odds of them getting more feverish talent increases.

And of course, you must never sleep on this cat.

Otra! Otra! Otra! Otra!

One world vision on the rise. If you're not watching at least some of your television in Spanish, then you're in the minority, mija. Television (and Music and Film, for that matter) will continue to bake till brown in 06.

The next generation of Hispanic TV Is in English, notes newamericamedia.org





In Music, don't sleep on the Tamale King Pin--Chingo Bling (whatchudeedntknow?)!

This Long Beach native is poised to make noise, especially considering his recent collabos with Chino XL and Pitbull. Sinful spits in Spanish, this means his market is large both domestically and internash.

In Los Angeles, radion stations like KSOL that bang raygayton on the regular will supply a steady stream of artists whose songs never to fail big upp the NALGAS! Long live reaggaton.

Tego Calderon hints at interesting point of conflict in an LA TIMES interview:

The song is meant to denounce the status of blacks as ''second-class Latinos," Calderon says, an issue that is rarely discussed openly in Latin America. Even his fellow Afro-Latinos don't want to hear about it, the songwriter says.

In film, we'll keep a close eye on movies like Platinum Illusions that profile and celebrate distinctive Mexican-Am erican experiences.


Iraq visits the varrio, as a Bassett High School alumni is a casualty of war.

From D-5 to A-1

A little over one month ago Yahoo's front page ran a headline with the varrio-next-to-mine in the title. I knew then that Latinos (and Latino-dominated neighborhoods/hotbeds of cultural activity) would start to get their mainstream newsmedia shine. Today, Yahoo cracks xenophobes in testiculars with two lead stories about Latinos:

Can you sense the trepidation of Spanish language advertising groups in this article? On their view, if corporations are convinced that (many) Latinos can be effectively marketed to in English then Spanish language ads are moot. They have a vested interest in preserving the image of the monolingual, culturally confined Latino. Peep an excerpt:

Until recently, television advertisers aiming at acculturated Hispanics could choose only from networks in the English-language general market or broad-based Spanish-language outlets, principally Univision Communications or its chief rival, NBC's Telemundo.

But reaching Hispanics who prefer English by advertising on a popular show such as Fox's "American Idol" can have its downside, said Lisa Contreras-Torres, director of multicultural services at Carat USA, a media services group. Hispanics want to see something in a commercial that speaks specifically to them, she said.

"What appeals to someone in the general market may not appeal to someone who is English-speaking of Latin descent," Contreras-Torres said. "At the same time, it's not as simple as Univision equals your entire Hispanic campaign."

Though the number of English-language media aimed at Hispanics has grown, Tom McGarrity, head of network sales at Univision, doubts they will make much of an impact on how corporate advertisers spend their money.

Spanish-language television now receives more than 64 percent of all advertising aimed at Hispanics. Univision gets 78 percent of that television spending, while Telemundo accounts for about 19 percent, according to HispanTelligence.

The X Games are popping off in Los Angeles and the homie P-Rod flips kickflips to kicks. Son of Latin Comedy King, Paul Rodriguez, lower case P is grinding: snatching endorsments, titles and honeydips.